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[] Web content companies also manipulated some attributes within the HTML source of a page in an attempt to rank well in online search engine. Early search engines, such as Altavista and Infoseek, changed their algorithms to avoid web designers from controling rankings. By heavily relying on elements such as keyword density, which were solely within a web designer's control, early search engines struggled with abuse and ranking manipulation. To offer much better results to their users, search engines needed to adjust to guarantee their results pages showed the most pertinent search results, instead of unassociated pages stuffed with many keywords by deceitful web designers. Considering that the success and appeal of an online search engine is figured out by itsability to produce the most pertinent results to any given search, poor quality or unimportant search results could lead users to find other search sources. Online search engine reacted by developing more complex ranking algorithms , taking into account additional aspects that were harder for web designers to manipulate. In 2005, the reported on a business, Traffic Power, which presumably used

high-risk techniques and stopped working to disclose those risks to its clients. magazine reported that the exact same business sued blog writer and SEO Aaron Wall for blogging about the ban. Google's Matt Cutts later on validated that Google did in reality restriction Traffic Power and some of its clients. Significant online search engine provide details and standards to assist with website optimization. Google has a Sitemaps program to assist webmasters learn if Google is having any problems indexing their site and also offers information on Google traffic to the site.  View Details  supplies a way for web designers to submit a sitemap and web feeds, enables users to determine the "crawl rate", and track the web pages index status.